You’re probably wondering how to write the perfect message for your business? When I first started my business I believed I had to give people what they ‘wanted’.

I was chasing my audience with a message I thought they wanted to hear, instead of attracting them to me with a message that was perfect for my business.

And because everyone wanted ‘to hear’ something different I kept changing my message, which not only confused my audience but also myself.

After I changed my message about 50 times… I STOPPED chasing and asked myself:

What am I good at?

Which are my strengths?

What is my USP (unique SuperPower as I like to call it)

When I started from a place of me, how to write the perfect message became clear.

And when I centered my message around my SuperPower my audience became clear, too.

Now I help all my clients find their SuperPower and get their first and next client in less than 6 weeks.

How to write the perfect message for your business

What comes first, message or audience? NEITHER!

Here’s why:

It doesn’t matter if you know who your audience is exactly before you start with your message because when you start from a place of you, your audience will become.


Figure out your strengths, your USP (Unique SuperPower as I like to call it).

Then craft your message around it.

Then figure out who your audience is that needs your help.

One of my clients was attracting clients but not the ones she wanted to work with.

So before we fixed her message or her audience we had to pull back and get clarity on her expertise first. Then we fixed her message and her audience became crystal clear.

I use a super simple 3 step process to help my clients identify their strengths and reflect it in their message so that they start attracting clients and start making money in their business.

How to write the perfect message for your business to attract the clients you want (And why you won’t if you don’t ask these questions)

To write the perfect message for my business you need to ask 3 questions (but most women stop after 2, leaving out the most important question).

Here are the 3 questions you need to use if you want your message to attract your first or next client:

Question 1:

What is it? What is the problem you’re solving exactly?

Question 2:

How does it work? How exactly do you do it?


But if you want to truly connect with your potential clients you MUST ask yourself this one also:

Question 3:

WHY WOULD YOUR CLIENT CARE? What’s the result your clients are getting?

You need to understand what that means for your clients emotionally. What benefit does it ‘translate’ into that is relevant for your clients, that hits their heartstrings, fear or pains?

The more you make your message about THEM, leading with the emotional benefit they care about, the more desirable you’re message becomes to work with you.

Don’t just tell them what they are getting but WHY this is important for them.


Your client is not after your service but after a better future, your service brings.

Are you aware of that?

Get clear on what it is your clients want and then paint a picture of that future for them.

Don’t just sell your service, sell the benefit your service gets them. The clearer you can paint the picture for your audience, the easier it is to attract your paying first client to you.

What transformation do you offer to help your client gets to their desired future?

Here’s what I do to help my clients visualise where they could be with my help.

I call it the ‘Future Formula’:

I help A (your Audience)__________________ get D (their Desire) ________________

so that they F ____________ (paint the picture of their Future).

Here’s my ‘Future-Formula’ example:

I help heart-centered service based female entrepreneurs (A) get their first and next client (D) so that they can start to make money in their online business and build a business they LOVE (F).

Don’t just say I help my A get D. Sell F, the Future.

How To Write The Perfect Message For Your Business By Adding Some F To Get Your Clients Attention

Ok, let’s do it.

Apply the ‘Future Formula’ to your message to paint the picture for your clients:

I help A (your Audience)__________________ get D (their Desire) ________________

so that they F ____________ (paint the picture of their Future).

What’s your F post? Share it with us in my Facebook group.

I am so excited to see your posts already because I know for sure that this is one of the first and most important steps to getting your first client ❤️.

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